People love attending live calls, and you can package up and sell live workshops as a coaching program.
I call my coaching program the Radical Results Mastermind, and it’s packaged up as a yearly program where people get three calls per month.
We meet the first three Tuesdays of each month, and we go for 90 minutes.
Usually the last 15 minutes is where people could ask questions.
What’s really cool about when you sell live workshops is that the people in this group learn to trust you at a much deeper level than just being on your email list.
And remember, what sells our programs is Trust and an Irresistible Offer.
And the reason that I know this is so true in this context is that when I first put this program together, about 10% of my audience was in my Radical Results Mastermind.
I ran an email promotion, and when I sold a course to my email list, every single person who bought was in that Radical Results Mastermind.
In other words, the 90% of the people on my list who were not in the program didn’t trust me enough to buy my course, but the people who were in that program knew me better, trusted me more, and signed up more easily.
So when you sell live workshops, no matter what you charge, it can be really, really effective at Building Trust.
I charge $1997 a year for my program, but you can charge whatever you want when you sell live workshops.
In fact, I like to give people three free months inside the program so they can get to know me, get to know my content, and really trust me and my other presenters really, really well.
The cool thing about when you sell live workshops is that it forces you to create content.
If you’re delivering three teaching calls a month on one particular topic, you can actually turn those recordings into an online course.
So if you do this for 12 months, you can have 12 online courses that you can package up and sell or use as bonuses or give away to build even more trust and rapport with your audience. This is a great way to create content when you sell live workshops.
Most of the courses I created in my business, I’ve done this way by first teaching to this Radical Results Mastermind and then recording them, and then either selling them or giving them away as a bonus.
I will often times reteach them and even invite people to attend the reteaching for a price.
So it’s a way to get paid to teach it a second time where you’ve learned some things and answered some questions, and it’s even more polished.
But right away, you can sell live workshops and start offering three teaching calls a month on one topic and package those recordings up into an online course that you can again sell or give away as a bonus.
Now, over time when you sell live workshops, as your business grows, you may run out of things to talk about, or it may not be as worth your time as it used to be to lead these calls.
And so what I’ve done is, I did it myself for a couple of years, and then I realized that I was either tired of repeating topics or coming up with new content, and I started inviting guest presenters onto the calls.
And what’s great about that is these guest presenters would teach a topic that I was not an expert in.
So I would learn while I was moderating, and the guest presenters would be able to have their own online course at the end of their three calls.
It really was a win-win situation, and it works real well for potential JV Partners, right?
Because you have the same audience.
They can teach what they’re really good at – that gives them exposure to really the best people on your list.
They end up with a course, and your list gets fresh content over and over again.
Now, over time, I added a moderator, so I’m not on a lot of these calls anymore, but sometimes I’ll show up and teach a new topic for a month, or I’ll reteach a topic that I know people will love.
When I sell live workshops, I also try to teach the last call of each month as kind of an end of year holiday party, but selling the Radical Results Mastermind has really built a lot of trust with my audience so they get to know me and more easily sign up for my programs.
I also will use it as a bonus if I’m promoting someone else in a launch, for example.
And like I mentioned earlier, when I sell live workshops, I do like to give people three months to try it out for free, and this can be really irresistible to people.
So you might consider offering some sort of free three-month trial to your audience in order to sell live workshops.
I recommend if you do this though, you don’t actually ask for a credit card upfront and then start automatically charging people – they’ll get upset if you do that.
So instead, what I like to do is give away three free months in the Radical Results Mastermind, and then if people want to stay in, they can reach out and email me and I can send them a link to sign up for $1997 a year. This free trial is a great way to sell live workshops.
Totally worth it!
If you would like to get three free months in My Radical Results Mastermind, you can go here: https://tgy426.isrefer.com/go/T4/S5/.
And maybe for two reasons:
Maybe number one, you’ll learn some great content.
But the other thing is you can study how we do this and see if it’s something you’d like to apply in your own coaching business.
Thanks for reading this article on how to sell live workshops.
And remember, Getting Clients Is All About Trust And An Irresistible Offer.
