Video Coaching is a clever way to coach via email and is yet another way that you can package up your coaching.
It’s irresistible to clients and it’s not what it sounds like.
Essentially, Video Coaching is coaching clients through email, but making video replies for them, which feel a lot more valuable than, say, a text email.
The way that I came up with this is several years ago I had a client who told me he was going to have to give up coaching because he took on a full-time job and there wouldn’t be time to do both.
And when he told me a little bit more about this job he took on, he said he’d be on the road traveling a lot.
And the idea occurred to me that if he was going to be in his car anyway, maybe he could coach on the phone while he was driving (if he was comfortable with that), and perhaps offer his current clients a lower price if they were okay with him coaching while driving.
And this was a home run idea.
Well, it occurred to me in my own coaching practice that I was having a lot of phone calls, a lot of Laser Coaching calls – and really, filling up those spots on my calendar was okay, but I sure preferred getting back to people through email versus scheduling calls.
And I realized that I was already kind of supporting people by emailing their questions, whether they were a client or not.
And I thought, I wonder if there’s some kind of way that, just like my client who was able to coach while he was driving, if I could coach via email.
In other words, if I could actually charge clients to respond to their emails, but in a way that feels valuable, in a way that uses video instead of just text.
And so I came up with the idea of Video Coaching, and I had recently created Laser Coaching, which is unlimited 15-minute calls.
And I thought, I wonder if I offered a year of Unlimited Video Coaching, what that would look like?
And so I packaged it together, and it’s different than Laser Coaching.
Laser Coaching is where people can have a 15-minute call with you, they do their homework and then they can schedule another one.
And I thought, what would make the Video Coaching super irresistible to people?
And the idea that I came up with was to, instead of telling them that they had to do homework before they could get back to me, to just make it totally Unlimited.
They could email me as much as they like, meaning reach out as much as they like, and I would coach via email and get back to them within 24 hours.
And the big benefits there, especially if they understood Laser Coaching, is that number one, they didn’t have to wait and find a spot on my calendar.
Anytime they needed some support, they could reach out to me right away.
And the other thing is that there was no homework rule, so therefore it didn’t slow them down.
They could reach out several times a day if they wished.
I don’t think anybody did.
Most people were pretty respectful with it.
They’d reach out, wait for me to respond, and then they’d reach out again.
But what pleasantly surprised me is that people did use it a lot during their first month, just like with Laser Coaching, but it really slowed down after that.
So it was an irresistible program to offer, especially if your audience, or if my audience, has been exposed to Laser Coaching.
If they understand how great Laser Coaching is and then they see this by comparison, they realize there’s no homework rule and they can get support a lot faster, it becomes irresistible to them.
And it was irresistible to me because it didn’t take up a spot on my calendar, and I could have a lazy morning and reply to emails in the afternoon or the evening, or have a lazy evening and reply the next morning.
My goal was to get back to them within one business day.
That way I didn’t have to go over the weekends – though, I really tried to get back to everybody within 24 hours.
And so it was a home run.
In fact, I even had some Laser Coaching clients ask if they could switch over to the Video Coaching model.
And the great thing about Video Coaching is that, just like with Laser Coaching, you can sell it without strategy sessions and simply coach via email.
So this means you could literally sell and coach to clients without getting on a zoom call.
And this is just so awesome for us as coaches to be able to run our business from behind our keyboard without getting on zoom calls, in this case.
So if you’d like to learn more about this Unlimited Video Coaching model so you can coach via email, you can go here: https://tgy426.isrefer.com/go/T3/S5/
Thanks for reading this article.
And remember, Getting Clients Is All About Trust And An Irresistible Offer.
